Marketing And Adult Learners

Question 1

Krachenberg (1972)

Answer 1

Need for marketing in higher ed

Question 2

Rafiq & Ahmed (1995)

Answer 2

4 P’s and 7 P’s. Advantages

Question 3

Mezirow (1997)

Answer 3

Transformative Learning. Adult Learning. Habits of Mind.

Question 4

Merriam (2001)

Answer 4

Andragogy, Knowles (1968), self-directed learning, 5 assumptions

Question 5

Kasworm (2003)

Answer 5

Adults in higher ed. Nontraditional students

Question 6

Enache (2011)

Answer 6

7 p’s in higher ed

Question 7

Blaschke (2012)

Answer 7

Heutagogy. Distance education

Question 8

Landrum (2018)

Answer 8

Recruitng nontraditional students in higher ed