Marketing Analysis Tools

Question 1

Pestle

Answer 1

Political- corruption, government type/ stability, trade restrictions

Economic- interest, taxes, exchange rate,

Sociological- health, ethics, education

Technological- automation, emerging tech, R&D

Legal- consumer law, health and safety

Environmental- weather, climate, infrastructure, legal,

Question 2

Swot

Answer 2

Internal -
strengths-build; enhance
Weakness- resolve reduce

External
Opportunities- exploit; expand
Threats- avoid;thwart

Question 3

Porters five forces

Answer 3

1) competition in the industry
2) potential new entrants into the industry
3) power of suppliers
4) power of customers
5) threat of substitute products