Marketing

Question 1

Define marketing

Answer 1

Business process where business process through business places products and services on the market for sale

Question 2

Above the line promotional techniques

Answer 2

Conventional media
Printed material
Electronic advertising

Question 3

Below the line promotional techniques

Answer 3

Not visible to a large audience

Question 4

Below the line promotional techniques

Answer 4

Personal selling
Institute discounts
Promotional sponsorship
Exhibition

Question 5

Marketing budget

Answer 5

Costs of the marketing

Question 6

Marketing mix elements (5P’s)

Answer 6

Products 
Price 
Place
People 
Promote

Question 7

Market research

Answer 7

Information found to make a good marketing decision

Question 8

Communication costs

Answer 8

Talking on the phone
Transportation to do door to door
Printing market material

Question 9

Travel costs

Answer 9

Traveling to see if the boarders are up and stuff

Question 10

Personnel costs

Answer 10

Market personnel : research
Product development
graphic designer