Marketing Flashcards

1
Q

What are the marketing concepts?

A

Market segmentation
Target Marketing
Market Positioning

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2
Q

Stages of buyer decision?

A

Input, process, output

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3
Q

Factors affecting buyer bahaviour?

A

Cultural , Social, Psychological, Personal

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4
Q

What affects choice of seling mehod?

A

Urgency, Purpose, Cash is urgently neede, Court order

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