Marketing Flashcards
1
Q
What are the marketing concepts?
A
Market segmentation
Target Marketing
Market Positioning
2
Q
Stages of buyer decision?
A
Input, process, output
3
Q
Factors affecting buyer bahaviour?
A
Cultural , Social, Psychological, Personal
4
Q
What affects choice of seling mehod?
A
Urgency, Purpose, Cash is urgently neede, Court order