Marketing

Question 1

Example of high cost survey

Answer 1

Mail and individual interview

Question 2

Example of moderate cost survey

Answer 2

Web based, telephone interview, focus groups

Question 3

What are low cost survey?

Answer 3

None

Question 4

What type of survey takes a long time?

Answer 4

Mail

Interview

Question 5

What type of survey do takes a short time?

Answer 5

Web based
Telephone
Focus groups

Question 6

What survey is the most confidential to the least confidential?

Answer 6

Most confidential is mail
Moderate is web based
Less confidential is telephone
Least confidential is interview and focus groups

Question 7

What type of survey has the highest response rate?

Answer 7

Telephone and

Focus group

Question 8

What type of survey has the moderate response rate?

Answer 8

Mail
Web
Individual interview

Question 9

Which survey is best to have more complexity in questions?

Answer 9

Individual interviews

And focus groups

Question 10

Which type of survey is moderate in terms of asking complex questions

Answer 10

Mail

Web based

Question 11

Which survey type is low on complexity potential?

Answer 11

Telephone interview

Question 12

What type of survey has the most to least validity?

Answer 12

(High)
Mail
Interview
Telephone

Focus group (moderate)

Web based (low)