marketing Flashcards
what familiar conventions are included in the trailer? (3 examples)
use of production logos
links to social media/website
use of music
what conventions are absent in the trailer?
no traditional trailer voice-over
no specific release date
true or false?
the trailer encourages the audience to feel distant from the protagonists
false
the trailer encourages the audience to identify with the protagonists
how is the audience encouraged to align with the protagonists?
they are painted as underdogs/disenfranchised minority
how is star appeal used in the trailer?
the film is based on the real lives of real, well-known people
what does the film logo suggest?
explicit design reference to music parents advisory notice which has social conventions of rebellion, challenge to authority, etc.
define convergence
when audiences use one platform to consume various types of media texts.
