Marketing Flashcards
1
Q
***Toursim includes perishable products
A
–leisure, recreation, and toursim products
2
Q
Process
A
- research
- product planning
- promotion
- distribution
- pricing
- destination
- marketing
3
Q
Features of marketing
A
- intangibility
- inseparability
- perishability
- inconsistency
- Toursim demand is highly elastic
4
Q
8 P’s
A
- product
- place
- promotion
- price
- packaging
- programming
- people
- partnership
