Marketing Flashcards
1
Q
Why carry out market research
A
To find out about customers and competition
2
Q
Primary research
A
Gathering new information that you as a business has found out
3
Q
Secondary research
A
Is using existing research
4
Q
What is e-commerce
A
Buying and selling products online
5
Q
Types of promotion
A
Local newspaper, social media, website, billboard
6
Q
What are the 4 P’s of marketing
A
Product, price, place promotion
7
Q
Gap in the market
A
When a person thinks of an idea that hasn’t been met before
