Marketing

Question 1

The product life cycle

Answer 1

1. Development
2. Introduction
3. Growth
4. Maturity
5. Decline

Non traditional PLC: Fad, trend, seasonal

Question 2

4 p’s of marketing

Answer 2

• Product (quality, design, benefits)
• Price
• Place (channels of distribution)
• Promotion

Question 3

List three advertising techniques

Answer 3

• Status
• Endorsement
• Guarantees
• Statistics
• Scarcity

Question 4

Give an example of a misleading ad

Answer 4

• Get rich quick
• Misrepresentation
• Exploitation of fears