Marketing Flashcards

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1
Q

marketing (words)

A
  • empresario

- abogado

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2
Q

Producto

A

producto o servicio

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3
Q

precio

A

$

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4
Q

Plaza

A
  • canales: the means
  • planificación: how often
  • distribución física: how to ship
  • merchendising: how to sell
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5
Q

promoción

A

actual promotion

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6
Q

Ad-Visor

A

companies that concentrate on how much advertising

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7
Q

AdSense

A

adds advertising to google search

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8
Q

awareness

A

Phase of consumer before buying something

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9
Q

Benchmarking

A

market for a product, compare strategies within a market

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10
Q

Blog roll

A

List of logs related to something

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11
Q

Branding

A

what differentiates a company from another

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12
Q

briefing

A

all info needed to put a campaign

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13
Q

Buzz marketing

A

relies on word of mouth

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14
Q

Catch all marketing

A

billboards, posters, everywhere

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15
Q

community manager

A

person in charge of social media

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16
Q

core business

A

the actual business, Coke: soda

17
Q

4 P’s of Marketing

A
  • producto
  • precio
  • plaza
  • promoción
18
Q

marketer for newspaper, tv, no social media

A

conventional

19
Q

marker for pop ups and emails

A

Internet marketer

20
Q

Marketer for Twitter, Facebook

A

Social media marketer

21
Q

marketer for brands such as Kleenex

A

Marca marketer

22
Q

marketer with ability to convince consumer

A

Cumunicador

23
Q

marketer who looks for stats and reasarch

A

Investigator

24
Q

marketer who believes people will like a product for a reason

A

Visionario