Marketing Flashcards
Which of the following statements about Custom Contact Fields are true? (Select all that apply)
Answers:
A. There are a limited number of fields available
B. Custom Contact Fields can be created in multiple languages
C. You can set up custom contact fields for the site company and/or on a per-client basis
D. The name field is the display name
B. Custom Contact Fields can be created in multiple languages
C. You can set up custom contact fields for the site company and/or on a per-client basis
Which of the following actions occur when a new visitor submits a landing page? (Select all that apply)
Answers:
A. A lead record is created
B. A Marketing Contact record is created
C. A Client Contact record is created
D. A Job record is created
A. A lead record is created
B. A Marketing Contact record is created
A lead scoring model is comprised of one or more quantitative rules and a set of qualitative ratings. Which of the following statements about lead scoring models is true? Answers:
A. A lead scoring model is comprised of one or more quantitative rules and qualitative ratings
B. A Lead Scoring Model becomes read-only after it is used to score leads
C. A lead scoring model is comprised of one or more qualitative rules and quantitative ratings
D. Lead scoring models can be associated to multiple Programs and Campaigns
A. A lead scoring model is comprised of one or more quantitative rules and qualitative ratings
A lead scoring model is comprised of one or more quantitative rules and a set of qualitative ratings. Which of the following statements about lead scoring models is true? Answers:
A. A lead scoring model is comprised of one or more quantitative rules and qualitative ratings
B. A Lead Scoring Model becomes read-only after it is used to score leads
C. A lead scoring model is comprised of one or more qualitative rules and quantitative ratings
D. Lead scoring models can be associated to multiple Programs and Campaigns
A. A lead scoring model is comprised of one or more quantitative rules and qualitative ratings
The primary objective of segmentation is to design a marketing mix that matches the expectations of customers in the targeted segment. In Dynamics Marketing, which of the following are used to segment contacts: (Select all that apply) Answers:
A. Category Lists
B. Marketing Lists
C. Advanced Find
D. Queries (Dynamics Lists)
B. Marketing Lists
D. Queries (Dynamics Lists)
Which of the following statements regarding Behavioral Analysis are true? (Select all that apply)
Answers: A. Only known visitors are recorded
B. A Website analysis script is used to return visitor information
C. Enables marketers to analyze the online activity of prospects, customers and anonymous visitors to their website over time
D. The Online Visitors view displays behavioral data
B. A Website analysis script is used to return visitor information
C. Enables marketers to analyze the online activity of prospects, customers and anonymous visitors to their website over time
D. The Online Visitors view displays behavioral data
Which email marketing plug-ins are required in the body of an email message when sending a commercial email marketing message? (Select all that apply)
Answers: A. Subscription Center or External Subscription Center
B. Forward to a Friend
C. View as Website
D. Sender Address
A. Subscription Center or External Subscription Center
D. Sender Address
Contoso has several products including Widget X and Widget Y. the marketing team is preparing a campaign focused on customers who currently own these products. They are planning to use segment-specific dynamic content to personalize the email marketing messages they are sending. Which of the following areas can be customized with segment-specific dynamic content? (Select all that apply)
Answers:
A. Social networking links
B. Text and images
C. File Attachments
D. Subject
A. Social networking links
B. Text and images
D. Subject
Which of the following statements about double opt in are true? (Select all that apply)
Answers:
A. Double opt in must be turned on at the company level
B. Double opt in is a two-step process
C. Double opt in can be turned on for specific email marketing messages
D . Double opt in is required in all regions
A. Double opt in must be turned on at the company level
B. Double opt in is a two-step process
Given that some contact types can be classified in multiple Contact groups, which one of these statements about contact groups is correct?
Answers:
A. A contact can be classified as both a Marketing and Client contact
B. A contact can be classified as both a Lead and Vendor contact
C. A contact can be classified as both a Vendor and Client contact
D. A contact can be classified as both a Staff and Marketing contact
