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Unit 1 Business > Marketing > Flashcards

Marketing Flashcards

1
Q

the 4 p’s

A

Product
Price
Place
Promotion

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2
Q

market orientated business

A

business that develops products that have been researched to meet consumer demands E.g a new coke flavour

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3
Q

product orientated business

A

business that develops products with little or no market research E.g IPod

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4
Q

market segments

A 
Age
Gender
Income
Area
Culture
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Unit 1 Business (11 decks)

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