Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Advanced Vocabulary > Marketing > Flashcards

Marketing Flashcards

1
Q

Actuar sobre los precios

A

to act on the price

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Actividades de Postventa

A

after-sales activities

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Servicio de posventa

A

after-sales service

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Ser competitivo

A

to be competitive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Estar fuera de stock

A

to be out of stock

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Patron de conducta

A

behavior pattern

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Test a ciegas de un producto

A

blind product test

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Imagen de marca, valor de marca

A

brand equity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Ampliación, extensión de marca

A

brand extension

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Lealtad de marca, fidelidad de marca

A

brand loyalty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Posicionamiento de marca

A

brand positioning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Preferencia de marca

A

brand preference

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Gama de marca

A

brand range

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Estrategia de marca

A

brand strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Cambio de marca

A

brand switching

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Valor de marca

A

brand value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Producto de marca

A

branded product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

comprar por diversión

A

buy for fun

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Frecencia de compra

A

buying frequency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Habitos de compra

A

buying habit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Motivación de compra

A

buying motivation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Planificación de llamada

A

call planning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Aprovecamiento

A

cannibalization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

cartel price

A

cartel price

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

el historial

A

case history

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

Menta al por mauyor

A

cash and carry

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

certificado de garantía

A

certificate of guarantee

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Cadena de minoristas

A

chain of retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

analísis de grupos

A

cluster analysis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

estrategia comercial

A

commercial strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

Competencia

A

competition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

Ventaja competitiva

A

competitive advantage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

Productos competitivos

A

competitive products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

Competitividad

A

competitiveness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

Penetracion de mercado

A

market penetration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

Mercado potencial

A

market potential

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

Estudio de mercado

A

market research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

Segmentación de mercado

A

market segmentation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

Cuota de mercado

A

market share

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

Tamaño de mercado

A

market size

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

Encuesta de mercado

A

market survey

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

Test de mercado

A

market test

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

Objetivos de mercado

A

marketing goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
44
Q

Marketing mix

A

marketing mix

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
45
Q

Técnicas de mercado

A

marketing techniques

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
46
Q

Producto de gran consumo

A

mass-market product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
47
Q

Fase de maduración

A

maturity phase

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
48
Q

Memoria histórica

A

memory research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
49
Q

Encargado de ventas

A

merchandiser

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
50
Q

minimarket

A

minimarket

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
51
Q

mision

A

mission

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
52
Q

multipack

A

multipack

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
53
Q

Estrategia de nicho

A

niche strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
54
Q

Ventanilla unica

A

one-stop shopping

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
55
Q

cuestión abierta

A

open question

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
56
Q

Productos de su propia marca

A

own brand products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
57
Q

Panel de consumidores

A

panel - consumer panel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
58
Q

Importacion paralela

A

parallel import

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
59
Q

Índice de penetración

A

penetration index

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
60
Q

Calidad percibida

A

perceived quality

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
61
Q

Prorama piloto

A

pilot scheme

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
62
Q

Encuesta piloto

A

pilot survey

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
63
Q

Punto de venta

A

point of sale (POS)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
64
Q

Posicion, puesto, situación

A

position

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
65
Q

Posicionamiento

A

positioning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
66
Q

Mercado potencial

A

potential market

67
Q

Precio premium

A

premium price

68
Q

Competidor

A

competitor

69
Q

Perfil del competidor

A

competitor profile

70
Q

Asociación de consumidores

A

consumer association

71
Q

Muestra, panel de consumidores

A

consumer panel

72
Q

Encuesta de consumidores

A

consumer survey

73
Q

Productos de consumo general

A

convenience goods

74
Q

Tienda de conveniencia

A

convenience store

75
Q

Identidad corporativa

A

corporate identity

76
Q

Imagen corporativa

A

corporate image

77
Q

Coste por llamada

A

cost per call

78
Q

Coste por contacto

A

cost per contact

79
Q

Cobertura

A

coverage

80
Q

Fidelidad del cliente

A

customer loyalty

81
Q

Satisfacción del cliente

A

customer satisfaction

82
Q

Servicio al cliente

A

customer service

83
Q

Competencia feroz, despiadada

A

cut-throat competition

84
Q

Curva de la oferta y la demanda

A

demand and supply curve

85
Q

Componentes de la demanda

A

demand components

86
Q

Grandes almacenes

A

department stores

87
Q

Rebajas de hipermercado

A

discount superstores

88
Q

Material de exposición

A

display material

89
Q

Distribución

A

distribution

90
Q

Cadena de distribución

A

distribution chain

91
Q

Canal de distribución

A

distribution channel

92
Q

Costes de distribución

A

distribution cost

93
Q

Distribuidor

A

distributor

94
Q

mercado doméstico

A

domestic market

95
Q

Efecto conductor

A

driving effect

96
Q

Modelo económico

A

economic model

97
Q

Investigación empírica

A

empirical research

98
Q

Barreras de entrada

A

entry barriers

99
Q

exceso de oferta

A

entry barriers

100
Q

exhibition - show

A

exhibition - show

101
Q

exhibition stand

A

exhibition stand

102
Q

barreras de salida

A

exit barriers

103
Q

prestigio de producto

A

prestige product

104
Q

clientes sensibles a los precios

A

price-sensitive buyers

105
Q

productos sensibles a los precios

A

price-sensitive product

106
Q

precio competitivo

A

price competitiveness

107
Q

percepción de los precios

A

price perception

108
Q

efecto calidad-percio

A

price/quality effect

109
Q

Imagen de producto

A

.product image

110
Q

.product life cycle

A

.

111
Q

.product manager

A

.

112
Q

product oriented

A

.

113
Q

product policy

A

.

114
Q

product range

A

.

115
Q

propensity to consume

A

.

116
Q

psychological threshold

A

.

117
Q

public relations (PR)

A

.

118
Q

purchase headquarters

A

.

119
Q

purchasing group

A

.

120
Q

purchasing group

A

.

121
Q

qualitative interview

A

.

122
Q

qualitative research

A

.

123
Q

quality management

A

.

124
Q

quantitative interview

A

.

125
Q

quantitative research

A

.

126
Q

random sample

A

.

127
Q

random sampling

A

.

128
Q

redemption

A

.

129
Q

redemption costs

A

.

130
Q

reference price

A

.

131
Q

reference value

A

.

132
Q

registered trademark

A

.

133
Q

repositioning

A

.

134
Q

retail outlet

A

.

135
Q

retail prices

A

.

136
Q

retailer brand

A

.

137
Q

sales analysis

A

.

138
Q

social-economic factors

A

.

139
Q

socio-economic characteristics

A

.

140
Q

sole selling price

A

.

141
Q

soundout the market

A

.

142
Q

specialized store

A

.

143
Q

statistical survey

A

.

144
Q

sub-brand

A

.

145
Q

substitute products

A

.

146
Q

supply curve

A

.

147
Q

targeted distribution

A

.

148
Q

taste test

A

.

149
Q

telephone research

A

.

150
Q

trade fair

A

.

151
Q

trade mark

A

.

152
Q

trademark - brand name

A

.

153
Q

trend

A

.

154
Q

unbranded product

A

.

155
Q

unfair competition

A

.

156
Q

unstructured interview

A

.

157
Q

user

A

.

158
Q

value chain

A

.

159
Q

value system

A

.

160
Q

variety store (GB) - variety shop (US)

A

.

161
Q

wholesale stores

A

.

162
Q

wholesaler brand

A

.

163
Q

win-win strategy

A

.

Advanced Vocabulary (14 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions