Marketing

Question 1

Why is marketing important?

Answer 1

To ensure that people hear about goods and services provided by different companies and in turn, ensures the business is able to operate and aim for financial stability

Question 2

Define the term ‘misleading advertisement’.

Answer 2

The use of false, misleading or unproven information to advertise products to customers

Question 3

What legislations are relevant to marketing?

Answer 3

The Trade Descriptions Act 1968
The Sale of Goods Act 1979
Product Labelling: The Law
Weights and Measures Act 1985

Question 4

Summarise the Trade Descriptions Act 1968.

Answer 4

To ensure any product or service that is sold by somebody as it is described
To prevent misleading advertising
Products must have an accurate description
Local trading standards regulates this legislation

Question 5

Summarise the Sale of Goods Act 1979.

Answer 5

The ensure the sale of any goods is up to industry standards and safety standards
States that customers have the right to return a product
States that food products must have the correct batch numbers and best before dates

Question 6

Summarise the Product Labelling: The Law.

Answer 6

States that labels need to be accurate, products have clear labelling of the price, should have manufacturing details and what materials are used to make it, what the product can do and safety information

Question 7

Summarise the Weights and Measures Act 1985.

Answer 7

Makes sure a product has an accurate weight or measure
Ensures that people are getting what they pay for

Question 8

What factors should be considered for marketing a product?

Answer 8

What time is the product going to be marketed
Any promotional offers to entice sales
Company logos and slogans