MARKETING

Question 1

Activity of institutions, and processes of creating, communicating, delivering, and exchanging offering that have value for customers and clients

Answer 1

MARKETING

Question 2

Deprivation and is something that a person must have in order to live and survive

Answer 2

NEEDS

Question 3

Something that a person desires to have

Answer 3

WANTS

Question 4

Human wants that are supported by buying power.

Answer 4

DEMANDS

Question 5

Anything can be offered to a market to satisfy a need or want.

Answer 5

PRODUCT

Question 6

A trade between two parties

Answer 6

TRANSACTION

Question 7

Process of creating, maintaning, and enchancing strong value laden relationship with customers and other stakeholders

Answer 7

RELATIONSHIP MARKETING

Question 8

Value gained by owning and using a product

Answer 8

CUSTOMER VALUE

Question 9

Perceived performance relative to expectations

Answer 9

CUSTOMER SATISFACTION

Question 10

Obtaining desired object from someone by offering something in return

Answer 10

EXCHANGE

Question 11

Place(virtual or physical) where buyers and sellers meet

Answer 11

MARKET

Question 12

SCOPE OF MARKETING

Answer 12

GOODS, SERVICES, EVENTS, EXPERIENCES, PERSON, PLACES, PROPERTIES, ORGANIZATION, INFORMATION, IDEA

Question 13

Can be understood by discussing what is marketing, how it works

Answer 13

SCOPE OF MARKETING

Question 14

A marketing strategy a company used to determine if it can produce a viable product consumers want or need

Answer 14

TRADITIONAL APPROACHES TO MARKETING

Question 15

Different concepts of marketing that each have a specific function in a holistic marketing strategy

Answer 15

PRODUCTION CONCEPT, SELLING CONCEPT

Question 16

Consumers will favor products that are cheap and available

Answer 16

PRODUCTION CONCEPT

Question 17

Consumers will not buy enough of the firm’s product unless it undertakes a large-scale selling and promotion efforts

Answer 17

SELLING CONCEPTS