Marketing Flashcards
1
Q
Marketing mix 4 Ps
A
-Price
-Product
-Place
-Promotion
2
Q
4 Parts of Market Segmentation
A
-Age
-Income
-Location
-Gender
3
Q
Why do market research
A
-Increase Sales
-Stay competitive
-Create targeted marketing
4
Q
Types of Data
A
-Qualitative
-Quantitative
-Primary
-Secondary
5
Q
What Market research finds out
A
-Target market
-Demand
-Competitors
-Market Share
6
Q
Stages of a product life cycle
A
-Research and Development
-Introduction
-Growth
-Maturity
-Decline
7
Q
Types of Primary Research
A
-Questionnaires
-Phone surveys
-Interviews
-Focus Groups
8
Q
Types of secondary research
A
-Government Surveys
9
Q
A
