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Farm Marketing > Marketing > Flashcards

Marketing Flashcards

1
Q

Give one of the 3Cs in marketing.

A

Customer, competition, company

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2
Q

One of the key result areas for the 3Cs in marketing

A

Sales, market shares, profit

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3
Q

This type of utility is created when the goods are transferred or placed under the control of the persons who desire to use them.

A

possession utility

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4
Q

Defined as the process of continuously and profitably satisfying the target customers’ needs

A

marketing

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5
Q

Defined as the series of services in moving a product from point of production to the point of consumption

A

marketing

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6
Q

Taken as the point of usual first sale by the farmer

A

Point of production

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7
Q

This is the point where marketing ends

A

Point of consumption

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8
Q

Defined as the process of making useful goods and services

A

utility

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9
Q

This type of utility is created when the goods possess the required properties

A

form utility

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10
Q

This type of utility exists when the product is made available to where they are most wanted.

A

place utility

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11
Q

This type of utility is created when the product is when made available when they are most wanted.

A

time utility

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12
Q

This consists group of customers who share similar set of wants

A

market segment

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13
Q

This is done to homogenize markets

A

segmentation

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14
Q

This refers to those identified to have a certain need and want which a company can effectively serve.

A

prospects

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15
Q

This is defined as the basic human requirements

A

needs

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16
Q

This is described as the need which require specific objects to satisfy that need

A

wants

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17
Q

These are wants for specific products backed by an ability to pay

A

demand

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18
Q

This is a state of demand in which a major part of the market dislikes the product and may even pay a price to avoid it

A

negative demand

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19
Q

This is a state of demand in which consumers may be unaware or uninterested in the product

A

no demand/non-existing demand

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20
Q

This is a state of demand in which in consumers may share a strong need that cannot be satisfied by an existing product

A

latent demand

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21
Q

This is a state of demand in which consumers decrease purchases of the product or there is lesser consumer buying the product

A

declining/falling demand

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22
Q

This is a state of demand in which consumers’ purchases vary according to season, day or time

A

irregular demand

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23
Q

This is a state of demand in which consumers are adequately buying all products placed in the market. The organization is pleased with the volume of the purchase.

A

full demand

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24
Q

This is a state of demand in which the demand is higher than what an organization can handle. There are too many consumers who would want to buy the product

A

overfull demand

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25
Q

This is a state of demand in which consumers may be attracted to buy products that have undesirable social consequences

A

unwholesome demand

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26
Q

This is defined as the set of actual and potential buyers of the product

A

market

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27
Q

This is defined as the physical place where actual exchanges are done

A

marketplace

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28
Q

This is defined as the digital market

A

marketspace

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29
Q

This is a type of market in which companies are selling mass consumer goods and services

A

consumer markets

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30
Q

This is a type of market in which business buyers buy goods in order to make or resell a product to others at a profit

A

business market

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31
Q

This is a type of company orientation towards the market place in which businesses concentrate on achieving high production efficiency, low cost and mass distribution

A

production concept

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32
Q

This is a type of company orientation towards the market place in which the business holds that consumer will favor products that offer the most quality, performance, or innovative features

A

product concept

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33
Q

This is a type of company orientation towards the market place in which the company orientation holds that consumers and businesses will ordinarily not buy enough of the organization’s products, therefore the organization must undertake aggressive selling and promotional effort

A

selling concept

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34
Q

This is a type of company orientation towards the market place in which the company orientation holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior value to its chosen target markets

A

marketing concept

35
Q

One of the 4 pillars of marketing concept

A

target market, customer needs, integrated marketing, profitability

36
Q

This is described company’s departments work together to serve the customer’s interests

A

integrated marketing

37
Q

This is defined as anything offered for sale, attention, and acquisition

A

products

38
Q

Give one of the 3 forms of a product

A

goods, services, ideas

39
Q

This is defined as the consumer’s estimate of the overall capacity of the product to meet desired needs and wants

A

value

40
Q

This is the end result when a product is able to meet customer expectations

A

satisfaction

41
Q

This takes place if there are 2 parties who are willing to exchange products and services; each party is capable of communication and delivery; each party has something to offer for exchange

A

exchange

42
Q

This is defined as trade of values between two or more parties

A

transaction

43
Q

Give one kind of marketing channels used to reach a target market

A

communication, distribution, service

44
Q

This is another term for the supply chain

A

value delivery system

45
Q

This refers to the monitoring and evaluating of external marketing environments and all factors which can possibly reshape target markets

A

environment scanning

46
Q

This refers to trends in the vital statistics of a population such as birth rates, death rates, age group totals

A

demographic trends

47
Q

This refers to, in a business, a firm’s concern for the way its decisions affect society

A

corporate social responsibility

48
Q

Give one of the 4 Ps in marketing mix

A

product, price, promotion, place

49
Q

Give one of the 4 Cs in marketing mix

A

customer satisfaction, cost, convenience, communication

50
Q

This is the sum total of all operations involved in the manufacture and distribution of farm supplies; production activities on the farm; and the storage, processing, and distribution of farm commodities and items made from them

A

agribusiness

51
Q

This is the set of activities that enable different parties to have physical possession of a product, including assembly, storage, grading, processing, and transportation

A

Physical handling and distribution of products

52
Q

This encompasses activities that create faster and more efficient performance of transactional and physical handling tasks, including market intelligence, financing, and promotions.

A

Facilitating activities

53
Q

This is the beginning stage of the agribusiness marketing chain, involving manufacturers, dealers, brokers, and other intermediaries responsible for the production and distribution of farm and agro-processing inputs.

A

Input sector

54
Q

This sector includes primary and secondary agricultural factories that produce raw materials for consumption and further processing, typically involving farmers and multiple layers of middlemen

A

Farm sector

55
Q

This sector handles processed products, regardless of scale, which are typically marketed through intermediaries dealing with semi-processed or finished agro-based goods

A

Processing sector

56
Q

These are entities that provide services to enhance the performance of production and marketing functions, such as technical assistance, financing, warehousing, and market information dissemination

A

Agroservices

57
Q

This sector links the other sectors of the agribusiness marketing system, facilitating the physical movement of products from one sector to another, often through middlemen

A

Marketing sector

58
Q

These middlemen are rural traders or barrio buyers who accumulate produce from individual farmers and bulk it for storage or distribution to wholesalers

A

Assemblers

59
Q

These are middlemen who handle products in bulk or large volumes, selling to retailers, processors, or other wholesalers, but not directly to end-users.

A

Wholesalers

60
Q

These intermediaries deal directly with end-users or large consumers, partnering with wholesalers in distribution activities

A

Retailers

61
Q

These middlemen negotiate on behalf of producers and buyers, functioning mainly as intermediaries who connect the two parties

A

Agents and brokers

62
Q

These are key activities in the agribusiness marketing system, including negotiation, assembly, grading, storage, processing, and packing/packaging

A

Marketing functions

63
Q

This function facilitates the transfer of ownership by bringing sellers and buyers together to arrange sales agreements

A

Negotiation

64
Q

This is done by an intermediary to accumulate the produce of many small farmers or producers to attain the desired volume

A

Assembly

64
Q

Although often not considered a marketing activity, this process is essential for transforming agribusiness products before they are made available to users, increasing their marketability.

A

Processing

65
Q

This is necessary due to variability in agricultural outputs, ensuring standardized measurements in terms of size, weight, and quality before selling, storing, or pricing

A

Grading

66
Q

This is primarily done to make goods available when needed, either for processing or consumption

A

Storage

67
Q

This involves the total product presentation and is essential for protecting the product, prolonging shelf life, and making products appealing to buyers

A

Packing/Packaging

68
Q

This is crucial in handling all market-related costs and problems, especially in situations where transportation costs are high and careful handling is required due to the bulk and perishability of products.

A

Financing

69
Q

This is associated with the potential losses incurred from business operations, which may be due to natural causes or changes in the costs of raw materials and product prices.

A

Risk-taking or risk-bearing

70
Q

This activity ensures that the product aligns with end-user demands, involving the collection, interpretation, and dissemination of essential data for marketing processes

A

Market intelligence

71
Q

This involves evaluating possible marketing channels and alternative ways of performing marketing functions, helping assess the market potential for new products

A

Market research

72
Q

This is a continuous marketing function aimed at informing prospective buyers about product availability and increasing sales.

A

Demand creation/Promotion

73
Q

This is necessary to make informed decisions about pricing, transportation, storage, and assembling adequate programs based on good information and market trends.

A

Market intelligence/Market research

74
Q

What is one of the specific issues in agricultural/agribusiness marketing mentioned in the content?
A. Low farmers’ prices level of agricultural produce/price squeeze
B. Variability in quality of agricultural products in the market
C. High prices of agricultural produce
D. Lack of relevant market information

A

A

75
Q

What is a reason for farmers’ dependence on middlemen in the production and market processes?
A. Increasing importance of harvesting process
B. Lack of participation in the production and market
C. Smallness of scale of operations
D. Awareness of producers

A

C

76
Q

What is a marketing consideration mentioned for fresh farm products?
A. Competition due to many traders handling the same products
B. Poor perceived access to major buyers markets
C. Product strategies
D. Inefficiency in produce to market processes

A

C

77
Q

What is a consequence of the irregularity of market infrastructure in agricultural/agribusiness marketing?
A. High prices of agricultural produce
B. Variability in quality of agricultural products in the market
C. Competition due to relatively many traders handling the same products
D. Lack of relevant market information

A

C

78
Q

What is a challenge faced by traders at the consumers’ level in agricultural/agribusiness marketing?
A. Lack of relevant market information
B. Low farmers’ prices level of agricultural produce/price squeeze
C. Variability in quality of agricultural products in the market
D. High prices of agricultural produce

A

C

79
Q

What type of changes are made to physical products to make them more attractive and saleable to consumers?
A. Lack of participation in the production and market
B. Awareness of producers
C. Product strategies
D. Smallness of scale of operations

A

C

80
Q

What is one of the strategies mentioned in the content to improve distribution of farm products?
A. Production scheduling
B. Reducing quality
C. Increasing prices
D. Expanding promotion

A

A

81
Q

Which factor makes setting prices for fresh agricultural products difficult according to the content?
A. Competitive market nature
B. Limited supply
C. Low demand
D. Government regulations

A

A

82
Q

What is defined as the value of a product expressed in monetary terms?
A. Promotion
B. Quality
C. Price
D. Distribution

A

C

83
Q

What strategy is commonly adopted by everyone in terms of pricing fresh agricultural products?
A. Going-on pricing strategy
B. Discount pricing strategy
C. Dynamic pricing strategy
D. Premium pricing strategy

A

A

Farm Marketing (1 decks)

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