Marketing

Question 1

Define the term

Marketing

Answer 1

• An organizational function and a set of processes for creating, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
• Advertising, Brand Management, B2B Marketing

Question 2

Define the value marketing creates

Value Chain

What is the value chain?

Answer 2

• A series of activities involved in designing, producing, marketing, delivering and supporting a product
• Each link has the potential to add or subtract value from the product the consumer eventually buys

Question 3

What is the

Dark Side of Marketing

Answer 3

Marketing practices that have a negative effect on society

Question 4

Examples of the “dark side” of marketing

Exploited People

Answer 4

Making fun of or ridiculing people (midgets) for the fun of others or to make a sale

Question 5

Examples of the “dark side” of marketing

Targeted Misinformation

Answer 5

Deliberately spread false or misleading information to influence their target audience, especially in sectors where there is little competition or regulation

Question 6

Examples of the “dark side” of marketing

Shock Tactics

Answer 6

Some marketers use extreme or controversial content to grab attention, which can be offensive or psychologically harmful to viewers. While sometimes effective, these tactics can backfire and damage a brand’s reputation if not carefully executed.

Question 7

Examples of the “dark side” of marketing

Covert or incognito marketing

Answer 7

Involves marketing activities where consumers are unaware that marketing is taking place. Examples include fake reviews, disguised sponsored messages, or undisclosed paid endorsements on social media.