Marketing

Question 1

Name some profile segmentation variables

Answer 1

Demography and geography

Question 2

Name some psychological segmentation variables

Answer 2

Lifestyle, attitudes and perception

Question 3

Name some behavioral segmentation variables

Answer 3

Purchasing patterns, usage rates

Question 4

Name the diferent stages of adoption in diffusion theory

Answer 4

2.5% are innovators who are followed by early adopters making up 13.5% of the population. After that 34% early majority adopts the product followed by 34% late majority. At the end 16% are laggards.

Question 5

What is the goal of marketing before and agter the halfway point in diffusion theory

Answer 5

Before halfway only focuse on raising awareness and after that make sure to be relatable and beneficial

Question 6

What are the pros and cons of product as a service Paas

Answer 6

ongoing revenue stream, updates, flexibility, increased customer loyalty are benefits but they come with drawbacks such as the loss of ownership for customers and an ongoing liability for producers. It might be sustainable due to increased product lifecycle but sustaining the service might not be sustainable in the long run.

Question 7

what is the triple bottom line

Answer 7

Economic, environmental and social sustainability

Question 8

What are the three components of market orientation

Answer 8

Meeting customer needs
Understanding competitors
Internal alignment of processes

Question 9

What are the 4Ps and their coresponding more sustainable 4Cs

Answer 9

Product/Customer solution; Price/Customer Cost; Place/Convenience; Promotion/Communication

Question 10

What are the pros and cons of reverse logistics

Answer 10

It an ecological e commerce selling point and it allows for better forecasting which creates inventory efficiency but the forecasting is difficult and it might not let you take advantage of cheaper sourcing alternatives

Question 11

Are dividends an expense and do the efffect net income in the income statement

Answer 11

No they dont affect the income statment becouse they are taken put after net income is calculated and they are not an expense

Question 12

If you think you have made all calculations on the cashflow statement is correct but it does not balance what is likely the issue

Answer 12

You have forgotten to add the past cash balance to the cash assets

Question 13

How do you calculate retained earnings in the balance report

Answer 13

past retained earnings and net income and current dividends payed

Question 14

What is profit margin

Answer 14

Profit from operations / sales