marketing Flashcards
segregate customers into groups
understanding customer characteristics
easier to create products if the features and specifications are known
delivering and meeting expectations
maintain good attitude
repeat business
trust and loyalty
prevent negative transition
increasing customer base
word-of-mouth marketing
lessr marketing cost
reduced marketing cost
it helps customer to identify more to the company
identification with the company
beyond the company’s boundaries
product market expansion
Benefits in developing and implementing CUSTOMER RELATIONSHIP
consistent customer characteristics
customer feedback
customer profitability
customer advocate
innovation
is the development of an ongoing connection between a company and its customers.
Customer Relationship
Relationship marketing includes activities aimed at developing and managing trust and ing and long-term relationships with larger customers
angelita ong camilar-serrano 2022
father of modern marketing
meeting of the minds between seller and buyer
philip kotler
New Product-New Market
Ansoff’s Matrix Theory
Marketing Mix/7 p’s
product
place
promotion
price
packaging
positioning
people
goals of marketing
customer wants and needs
satisfy “
satisfying “
company and market
goal: attract new customer
interacting components of marketing
desire
needs
higher-level of human needs
wants
goal consists of determining the needs and wants of target markets and delivering satisfaction more effectively efficiently than competitors do.
Dr. Eduardo P. Garrovillas 2004
focused on determining what will satisfy the needs and wants
marketing must be customer oriented
start in the product planning process
marketing must be coordinated activities
achieve the profit, objectives, and goals
marketing must be able to achieve performance, target goals, and objectives
mission and vision
capturing marketing insights
quality and affordable materials for processing the product
Effective Financial Management System
develop work ethics and strong commitment
the value of human resources
must conform to customer standards
the production process
loyalty to the brand or product
the presence of competitors
viable product
traditional concept marketing
internal potentials
product concept
must try hard to find out and satisfy
marketing concept
through personal selling and advertising
sales concept
maintaining and improving
relationship concept/marketing
gives for society benefits
societal marketing concept
umbrella term
traditional marketing
customer satisfaction
contemporary marketing
product or services to other business and org
Business to business marketing
promotes product to individual people
business to consumer marketing
brand and consumer
brand marketing
through integrated digital experience
cloud marketing
over the phone
telemarketing
collaborating w/ online influencer
Influencer Marketing
creating, maintaining, and enhancing strong relationship
sharham gilaninia 2011
customer retention, satisfaction, and lifetime customer value
customer relationship management
simply sells the product no effort
basic marketing
encourages customers to report their comments, complaints, and suggestions
reactive marketing
calls back the customer after a short time
accountable marketing
remains in regular contact
pro-active marketing
continously work with its customers and stakesholders
partnership marketing
defined Relationship Marketing is a strategy designed for customer loyalty, interaction, and long-term engagement to be fostered.
Forbes.com
