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Marketing > marketing > Flashcards

marketing Flashcards

1
Q

segregate customers into groups

A

understanding customer characteristics

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2
Q

easier to create products if the features and specifications are known

A

delivering and meeting expectations

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3
Q

maintain good attitude

A

repeat business

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4
Q

trust and loyalty

A

prevent negative transition

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5
Q

increasing customer base

A

word-of-mouth marketing

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6
Q

lessr marketing cost

A

reduced marketing cost

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7
Q

it helps customer to identify more to the company

A

identification with the company

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8
Q

beyond the company’s boundaries

A

product market expansion

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9
Q

Benefits in developing and implementing CUSTOMER RELATIONSHIP

A

consistent customer characteristics
customer feedback
customer profitability
customer advocate
innovation

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10
Q

is the development of an ongoing connection between a company and its customers.

A

Customer Relationship

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11
Q

Relationship marketing includes activities aimed at developing and managing trust and ing and long-term relationships with larger customers

A

angelita ong camilar-serrano 2022

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12
Q

father of modern marketing
meeting of the minds between seller and buyer

A

philip kotler

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13
Q

New Product-New Market

A

Ansoff’s Matrix Theory

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14
Q

Marketing Mix/7 p’s

A

product
place
promotion
price
packaging
positioning
people

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15
Q

goals of marketing

A

customer wants and needs
satisfy “
satisfying “

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16
Q

company and market
goal: attract new customer

A

interacting components of marketing

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17
Q

desire

A

needs

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18
Q

higher-level of human needs

A

wants

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19
Q

goal consists of determining the needs and wants of target markets and delivering satisfaction more effectively efficiently than competitors do.

A

Dr. Eduardo P. Garrovillas 2004

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20
Q

focused on determining what will satisfy the needs and wants

A

marketing must be customer oriented

21
Q

start in the product planning process

A

marketing must be coordinated activities

22
Q

achieve the profit, objectives, and goals

A

marketing must be able to achieve performance, target goals, and objectives

23
Q

mission and vision

A

capturing marketing insights

24
Q

quality and affordable materials for processing the product

A

Effective Financial Management System

25
Q

develop work ethics and strong commitment

A

the value of human resources

26
Q

must conform to customer standards

A

the production process

27
Q

loyalty to the brand or product

A

the presence of competitors

28
Q

viable product

A

traditional concept marketing

29
Q

internal potentials

A

product concept

30
Q

must try hard to find out and satisfy

A

marketing concept

31
Q

through personal selling and advertising

A

sales concept

32
Q

maintaining and improving

A

relationship concept/marketing

33
Q

gives for society benefits

A

societal marketing concept

34
Q

umbrella term

A

traditional marketing

35
Q

customer satisfaction

A

contemporary marketing

36
Q

product or services to other business and org

A

Business to business marketing

37
Q

promotes product to individual people

A

business to consumer marketing

38
Q

brand and consumer

A

brand marketing

39
Q

through integrated digital experience

A

cloud marketing

40
Q

over the phone

A

telemarketing

41
Q

collaborating w/ online influencer

A

Influencer Marketing

42
Q

creating, maintaining, and enhancing strong relationship

A

sharham gilaninia 2011

43
Q

customer retention, satisfaction, and lifetime customer value

A

customer relationship management

44
Q

simply sells the product no effort

A

basic marketing

45
Q

encourages customers to report their comments, complaints, and suggestions

A

reactive marketing

46
Q

calls back the customer after a short time

A

accountable marketing

47
Q

remains in regular contact

A

pro-active marketing

48
Q

continously work with its customers and stakesholders

A

partnership marketing

49
Q

defined Relationship Marketing is a strategy designed for customer loyalty, interaction, and long-term engagement to be fostered.

A

Forbes.com

Marketing (1 decks)

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