Marketing

Question 1

What is “First to Customer”?

a) Arrive at the customer’s house first.

b) Be the first to make contact with the customer in an effort to gain their business.

c) Be the first company to advertise to the customer.
All of the above

Answer 1

b) Be the first to make contact with the customer in an effort to gain their business.

Question 2

True or False: Lead generation strategy include capturing leads through Digital Marketing & Local Marketing.

Answer 2

True: Lead generation strategy include capturing leads through Digital Marketing & Local Marketing.

Question 3

The ongoing engagement from Lead to Appointment is known as _______.

a) Digital Marketing

b) Local Marketing

c) Customer Journey

d) Email Campaigns

Answer 3

c) Customer Journey

Question 4

The ideal appointment booking slot is less than _____.

a) 2 Days Out

b) 3 Days Out

c) 4 Days Out

d) 5 Days Out

Answer 4

a) 2 Days Out

Question 5

What is the purpose of marketing?

a) To take actions in an effort to close deals.

b) To create a general awareness of the brand to generate leads by placing your business in front of customers.

c) To strengthen partnerships within the business.

d) Marketing is designed to help manage finances.

Answer 5

Purpose of marketing is to:

b) To create a general awareness of the brand to generate leads by placing your business in front of customers.

Question 6

What are the five stages of the customer funnel?

a) Awareness, Sale, Installation, Payment, Referral

b) Lead, Email, Appointment, Sale, Service

c) Awareness, Consideration, Purchase, Service, Loyalty

d) Local Branding, Networking, Customer Journey, Service, Payment

Answer 6

c) Awareness, Consideration, Purchase, Service, Loyalty

Question 7

True or False: Physical touch points include Networking and Local Branding.

Answer 7

True. Physical touch points include Networking and Local Branding.

Question 8

True or False: Digital touch points include local events and home shows.

Answer 8

False. Digital touch points DO NOT include local events and home shows. These are physical touch points.

Question 9

How do we at Floor Coverings International define SEM?

a) Search engine marketing gives you the framework, tools, and processes to gain more visibility in search engines either by getting higher positions in organic results or better positions for your ads.

b) Search engine marketing is a hands-off program that sends customers right to your door.

c) Search engine marketing is the process of attracting customers to your websites whether or not they intend to buy from you.

d) Search engine marketing is a free service provided by google when your website is set up.

Answer 9

a) Search engine marketing gives you the framework, tools, and processes to gain more visibility in search engines either by getting higher positions in organic results or better positions for your ads.

Question 10

What does SEM include? (Select all that apply)

a) Search engine optimization

b) Corporate and Local websites

c) Pay Per Click Ads

d) Google my business profile

Answer 10

a) Search engine optimization

b) Corporate and Local websites

c) Pay Per Click Ads

d) Google my business profile

Question 11

Who is responsible for providing updated photos, team bios, and project info for website updates?

a) Online Image

b) FCI Corporate

c) The Franchisee

d) The Customers

Answer 11

c) The Franchisee

Question 12

True or False: Search Engine Marketing is a set it and forget it program that does not require any continued effort after initial setup.

Answer 12

False: Search Engine Marketing is NOT a set it and forget it program. It requires continued effort after initial setup.

Question 13

How long does Organic SEO typically take to earn a first page spot in the SERPs?

a) 2 Weeks

b) 1 Month

c) 3-6 Months

d) 6-12 Months

Answer 13

d) 6-12 Months to earn a first page spot in the SERPs - search engine result pages

Question 14

The Primary Goal of attending Home Shows is:

a) Generate Leads

b) Book Appointments

c) Increase Brand Awareness

Answer 14

b) Book Appointments

secondary goals are:
a) Generate Leads
c) Increase Brand Awareness

Question 15

True or False: Some ways to attract guests to your booth include fun games like spin the wheel for a prize or offering free giveaways or discounts.

Answer 15

True! Some ways to attract guests to your booth include fun games like spin the wheel for a prize or offering free giveaways or discounts.

Question 16

How many staff members should be at the booth at all times?

a) 1

b) 2

c) 3

d) 4

Answer 16

b) 2

preferably 3 at high traffic hours

Question 17

True or False: Your Home Show booth should have ample seating for all staff members

Answer 17

False: staff should be standing at ALL TIMES!

Question 18

What are local events?

a) Events that are not specific to the Home Improvement industry.

b) Trade shows specific to the home improvement industry.

Answer 18

a) Events that are not specific to the Home Improvement industry.

Question 19

The Primary Goal of attending Local Events is:

a) Book Appointments

b) Increase Brand Awareness and Generate Leads

c) Increase the average job size

d) Give away free product

Answer 19

b) Increase Brand Awareness and Generate Leads

Question 20

True or False: Local events have a higher probability of leading to booked appointments than home shows do.

Answer 20

False. Local events is not motivation specific like home shows are.

Question 21

True or False: It is important to follow up on all leads generated from local events.

Answer 21

True. Follow up on these leads.

Question 22

True or False: Creating Residual Meaning is going above and beyond for our customers and doing small things they don’t expect in an effort to leave a lasting impression.

Answer 22

True! Creating Residual Meaning is going above and beyond for our customers and doing small things they don’t expect in an effort to leave a lasting impression

Question 23

What are reasons why Repeat Referrals is important?

a) We want customers choosing us for the next job

b) Customers might leave positive, public reviews for your business.

c) Neither of these

d) Both of These

Answer 23

d) Both of These:

We want customers choosing us for the next job

Customers might leave positive, public reviews for your business.

Question 24

What is the total cost range (per customer) for creating residual meaning as outlined in this course?

a) $10-$20

b) $20-$30

c) $30-$40

d) $40-$50

Answer 24

d) $40-$50

Question 25

True or False: Creating residual meaning needs to become standard practice on every job. If done continually, within a year or 2, it becomes the #2 revenue producer for the business.

Answer 25

True! Creating residual meaning needs to become standard practice on every job. If done continually, within a year or 2, it becomes the #2 revenue producer for the business.

Question 26

True or False: Jobsite Marketing needs to become second nature.

Answer 26

True! Jobsite Marketing needs to become second nature.

Question 27

True or False: Getting your name out there in and around the neighborhoods where you are performing jobs will help attract more qualified leads.

Answer 27

True! Getting your name out there in and around the neighborhoods where you are performing jobs will help attract more qualified leads.

Question 28

Jobsite marketing can lead to:

a) Increased lead flow over time

b) Increased opportunity to land another job within the same area

c) Increased Brand Awareness

d) All of the Above

Answer 28

d) All of the Above

Increased lead flow over time
Increased opportunity to land another job within the same area
Increased Brand Awareness

Question 29

Does the top of the customer funnel have more leads or less leads than the bottom of the customer funnel?

a) More Leads - We are casting a wider net in order to capture more leads.

b) Less Leads - We want to make sure we are targeting specific leads to add to the funnel.

Answer 29

Top of the funnel: a) More Leads - We are casting a wider net in order to capture more leads.