Marketing

Question 1

attract

/əˈtrækt/

verb

Answer 1

(of people, things, places, etc.) to pull or draw someone or something towards them, by the qualities they have, especially good ones

The display attracted a number of people at the convention

Question 2

absorb

/əbˈzɔːb/

verb

Answer 2

to take something in, especially gradually

In cold climates, houses need to have walls that will absorb heat

Question 3

fad

/fæd/

noun

Answer 3

a practice followed enthusiastically for a short time; a craze

The mini dress was a fad one thought to be finished, but now it is making a comback

Question 4

arouse

/əˈraʊz/

verb

Answer 4

to cause someone to have a particular feeling

It’s a subject that has aroused a lot of interest

Question 5

inspiration

/ˌɪn.spɪˈreɪ.ʃən/

noun

Answer 5

a thing or person that arouses a feeling

His work is an inspiration to the making department

Question 6

productive

/prəˈdʌk.tɪv/

adjective

Answer 6

having positive results

The unproductive sales meeting brought many staff complaints

Question 7

constructive

/kənˈstrʌk.tɪv/

adjective

Answer 7

If advice, criticism, or actions are constructive, they are useful and intended to help or improve something

If you don’t have anything constructive to say, it’s better to say nothing.

Question 8

yield

/jiːld/

verb, noun

Answer 8

• to supply or produce something positive such as a profit, an amount of food or information
• an amount of something positive, such as food or profit, that is produced or supplied

The investigation yielded some unexpected results