Marketing

Question 1

Promotional mix

Answer 1

the combination of one or more communication tools used to

a. inform perspective buyers about the benefits of the product.

b. Persuade them to try it.

c. Remind them later about the benefits of the product/ using it.

Question 2

Integrated Marketing Communication (IMC)

Answer 2

the concept of designing marketing communication programs.

Question 3

Encoding

Answer 3

the process of having the sender transform and idea into a set of symbols.

Question 4

Feedback loop

Answer 4

consists of response and feedback

Question 5

A difficult for U.S. companies advertising in international markets is that the audience does not share the same__________.

Answer 5

field of experience

Question 6

A misprint in a newspaper ad is an example of______________.

Answer 6

noise

Question 7

Advertising

Answer 7

Any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor.

Question 8

Personal selling

Answer 8

The two-way flow of communication between a buyer and seller.

Question 9

Public Relations

Answer 9

a form of communication management