Marketing Flashcards
1
Q
What are the are the 2 types of market research
A
- Primary Market Research
- Secondary Market Research
2
Q
What is the difference between primary market research and secondary
A
- When an organisation personally collects information
3
Q
Types of Primary Market Research
A
- surveys
- focus groups
- test marketing
- observations
4
Q
Type of secondary market research
A
