Marketing

Question 1

It is the customers perceptions of a brand. Determining which strategies what the company’s wants to apply the positively influence its _____________ can be done through researching its consumers current perception and what they want form the company.

Answer 1

Brand image

Question 2

It is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that gratify both individual and organization objectives.

Answer 2

Marketing

Question 3

Conducted in a comparable manner to focus groups, but with only one person. _________________ go a step further than usual personal interviews. Company manager use these interviews to observed someone actually using their product.

Answer 3

One on one interview

Question 4

This concerns testing a company’s new or revised products or completing test marketing

Answer 4

Product research

Question 5

It is an estimate of a product’s potential profit.

Answer 5

Market potential

Question 6

The company needs to thinks all aspects that make its different customers to purchase.

Answer 6

Market characteristics

Question 7

This concerns grouping customers by similar backgrounds or the same purchase behavior.

Answer 7

Market segmentation

Question 8

Major categories of marketing research (Enumerate)

Answer 8

Programmatic research, Selective research, and Evaluative research

Question 9

Problem identification research (Enumerate)

Answer 9

Brand image, Market characteristics, Market potential, and Market share

Question 10

It usually conducted at focus group facilities. These facilities have one-way mirrors so managers can eavesdrop to consumers’ feedback about their product and services.

Answer 10

Focus groups

Question 11

Often, companies take marketing research one step further with actual test marketing.

Answer 11

Testing

Question 12

This is the percent of total product sales compared to a company’s competitor.

Answer 12

Market share

Question 13

This is about determining the ideal price for the company’s product.

Answer 13

Pricing research

Question 14

Marketers conduct __________ with larger numbers of consumers and customers. Accordingly, data taken from larger number of phone surveys give clues of what the average consumer thinks about a particular product or services.

Answer 14

Phone survey

Question 15

Problem solving research (Enumerate)

Answer 15

Distribution research, Market segmentation, Pricing research, Product research, and Promotional research

Question 16

This is determining where product should be sold and how to get it.

Answer 16

Distribution research

Question 17

It is a significant part of such a marketing intelligence system. Through providing relevant, accurate, and timely (RAT) information, marketing research helps to improve management decision making.

Answer 17

Marketing research

Question 18

Methods of conducting marketing research (Enumerate)

Answer 18

Focus groups, Phone survey, One on one interview, and Testing