Marketing Flashcards
What is marketing?
Marketing is concerned with finding the needs of customers and then meeting those needs profitably
What are the four P’s of marketing?
Price
Place
Promotion
Product
What is market research?
Market research is about how businesses collect information on whether or not their products or services will be bought
What is primary research (field research)?
Primary research is any type of research that is new information being collected for the first time
What are examples of primary research?
Questionnaires
Interviews
What is secondary research (desk research)?
Secondary research refers to data that already exists
What is a focus group?
A group of consumers who are selected to represent the target market brought together to discuss their feelings on a product/market
