Marketing

Question 1

What are databases

Answer 1

Customer information can be held on databases which can be searched and used for targeted promotions

Question 2

What are spreadsheets

Answer 2

Can be used to analyse sales figures which aids decision making

Graphs can be created from the spreadsheet information allowing easier comparison to be made

Question 3

What are graphics and desktop publishing

Answer 3

These can be used to produce professional and attractive advertising materials

Question 4

What are QR Codes,apps and text messaging

Answer 4

Used to advertise and target promotions to customers

Question 5

What is social networking

Answer 5

Organisations can use Facebook and twitter to advertise their products and launch promotional campaigns

Question 6

What are internet websites

Answer 6

Websites can be used to sell goods and services (e-commerce) and also display information on opening times, locations, contact details and FAQs