MARKETING

Question 1

attract

Answer 1

if you’re attracted by sth, it interests you and makes you want it; if you’re attracted by sb, you like or admire them

Question 2

be attracted to sb

Answer 2

to have sexual or romantic interests in sb

Question 3

attract sb/sth to sth

Answer 3

to sb/sth come somewhere or take part in sth

Question 4

attract sth

Answer 4

to make [people have a particular reaction

Question 5

opposites attract

Answer 5

people who are very different are often attracted to each other

Question 6

compare

Answer 6

to examine people or things to see how they’re

Question 7

compare

Answer 7

to examine people or things to see how they’re similar or different

Question 8

compare with/ to sb/sth

Answer 8

to be similar to sb/sth else, either better or worse

Question 9

compare favourably

Answer 9

if sth compare favourably with sth else, it’s better than it

Question 10

compare A to B

Answer 10

to show or state that sb/sth is similar to sb/sth else

Question 11

compare notes (with sb)

Answer 11

they each say what they think about the same event, situation,etc

Question 12

you can’t compare apples and oranges

Answer 12

it’s impossible to say that on thing is better than another if the 2 are completely different

Question 13

competition

Answer 13

• An event in which people complete with each other to find out who is the best at sth
• A situation in which people or organizations compete with each other for sth that not everyone can have
• The competiton: the people who are competing against sb

Question 14

comsume sth

Answer 14

• Use sth, fuel, energy or time; to eat or drink sth
• (Of fire) to completely destroy sth

Question 15

be consumed with sth
consume sb

Answer 15

to fill sb with with a strong feeling

Question 16

convince

Answer 16

to make sb/ yourself believe that sth is true

Question 17

convine sb to do sth

Answer 17

to persuade sb to do sth

Question 18

the latest/ current fad/ passing fad

Answer 18

sth that people are interested in for only a short period of time

Question 19

inspiration

Answer 19

the process that takes place when sb sees or hears sth that causes them to have exciting new ideas or makes them want to create sth (in art, music,..)

Question 20

inspiration behind sth/ for sth

Answer 20

a person or thing that’s the reason why sb creates or does sth

Question 21

inspiration for sb

Answer 21

a person or thing that makes you want to be better, more successfull

Question 22

flash of inspiration

Answer 22

a sudden good idea

Question 23

market

Answer 23

an occasion when people buy and sell goods; the open area or building where they meet to do this

Question 24

a buyer’s market

Answer 24

a situation in which there is a lot of particular item for sale, so that prices are low and people buying have a choice

Question 25

in the market for sth

Answer 25

interested in buying sth

Question 26

on the market

Answer 26

available for people to buy

Question 27

on the open market

Answer 27

available to buy without any limits

Question 28

play the market

Answer 28

to buy and sell stocks and shares in other to make a profit

Question 29

price yourself/ sth out of the market

Answer 29

to charge such a high price for your goods that nobody wants to buys

Question 30

a seller’s market

Answer 30

a situation in which people selling sth have an advantage, because there is not a lot of a particular item for sale, and prices can be kept high

Question 31

take sth off the market/ shelves

Answer 31

to stop sth from being sold

Question 32

persuasion

Answer 32

• The act of persuading sb to do sth or to believe
• A particular set of beliefs, especially about religion or politics

Question 33

of the…. persuasion

Answer 33

of the type mentioned

Question 34

productive

Answer 34

• Making goods or growing crops, especially in large quantities (high productive)
• Doing or achieving a lot

Question 35

satisfaction( gain/get/derive satisfaction from sth…/ look/smile of satisfaction)

Answer 35

• The good feeling that you have when you have achieved sth or when sth that you wanted to happen does happen; sth that gives you this feeling
• The act of fulfilling a need or desire
• An acceptable way of dealing with a complaint, a debt, an injury,..

Question 36

to sb’s satisfaction

Answer 36

if you do sth to sb’s satisfactiob, they’re pleased with it or they are believe or accept it