Marketing Flashcards
1
Q
Marketing mix
A
Refers to set of actions…
2
Q
4 P’s
A
Product
Price
Place
Promotion
3
Q
4 P’s
A
Product
Price
Place
Promotion
4
Q
Product
A
Type of product going to sell. - physical product or a service
Quality Design Brand Name Feautures Packaging Services
5
Q
Price
A
The price people are willing to pay
List price
Discounts
Credit terms
Entrance into the market
6
Q
Place
A
The place of business
Channels Coverage Transportation Location Logistics
7
Q
Promotion
A
Advertising Personal selling Direct marketing Sales promotion Public relations
8
Q
Service marketing mix
A
7 p’s
Product Place Promotion People Price Process Physical Evidence
9
Q
4 C’s
A
Customer needs and wants
Cost to customer
Convenience
Communication
