*Marketing Flashcards
What are the Consumer Protection Regulations 2008?
Protects consumers form unfair, misleading an aggressive selling practices.
What must agents do to comply with the Consumer Protection Regulations?
Agents must not;
- Omit important information from particulars or provide ambiguous information in relation to the property.
- They should not be aggressive or try to influence buyers into a making a decision.
Who enforces the Consumer Protection Regulations 2008?
Office of Fair Trading.
If found guilty, agents can face an unlimited fine
What legislation governs advertising boards?
Town and Country Planning (Control of Advertisements) Order 2007
What are the rules under the Town and Country Planning (Control of Advertisements) order 2007?
Permitted development rights for signage, providing
- The board is no bigger than 2 sq.m or 2.3 sq.m if a V board.
- It is not illuminated
- It is projected 1m away from the building
- Planning permission need if in a conservation area or a listed building
- Has to be removed within 14 days of letting
What is the fine for breaching planning regulations on signage?
£5,000
What is the difference between the Misrepresentation Act 1967 and the Consumer Protection Regulations 2008?
Misrepresentation Act was a civil offence, could be limited by a disclaimer and related to misrepresentation of facts during pre contractual enquires.
Consumer Protection Regulations relate to the entire agency process, cannot me limited by a disclaimer and is a criminal offence.
What is the Misrepresentation Act 1967?
Misrepresentation of a false statement of facts during pre contractual enquiries
What is the penalty for breaching the Misrepresentation Act 1967?
Vendor/Agent can be sued or the contract can be rescinded
What is contained on your firms particulars regarding the Misrepresentation Act 1967?
- Particulars are not considered an offer or contract
- Should not be relied on as statements of fact
- No liability is accepted for its accuracy
- Purchasers should rely on their own enquiries
Who do the business protection regulations relate to?
Business to business activities