Marketing

Question 1

Name the demand state

‘Consumers dislike the product and may even pay to avoid it’

Answer 1

Negative demand

Question 2

Name the demand state

‘Consumers may be unaware of or uninterested in the product’

Answer 2

Nonexistent demand

Question 3

Name the demand state

‘Consumers may share a strong need that cannot be satisfied by an existing product.’

Answer 3

Latent demand

Question 4

Name the demand state

‘Consumers begin to buy the product less frequently or not at all.’

Answer 4

Declining demand

Question 5

Name the demand state

‘Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.’

Answer 5

Irregular demand

Question 6

Name the demand state

‘Consumers are adequately buying all products put into the marketplace.’

Answer 6

Full demand

Question 7

Name the demand state

‘More consumers would like to buy the product than can be satisfied.’

Answer 7

Overfull demand

Question 8

Name the demand state

‘Consumers may be attracted to products that have undesirable social consequences.’

Answer 8

Unwholesome demand