Marketing 1 Flashcards
anecdotal evidence
personal reports, individual observations
compound
a thing consisting of two or more separate things combined together
container
a box, bottle, etc. in which something can be stored or transported
convert
to change or make something change from one form, purpose, system, etc. to another
convince
to persuade somebody to do something
deny
to refuse to admit or accept something
periodically
in a way that happens fairly often and regularly
protocol
a system of fixed rules and formal behaviour used at official meetings, usually between governments
prototype
the first design of something from which other forms are copied or developed
reluctant
hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do
shortage
a situation when there is not enough of the people or things that are needed
verify
to check that something is true or accurate
