MARKETING #1

Question 1

Compare field research with desk research

Answer 1

Question 2

Describe and discuss x type of field research

Answer 2

Question 3

Describe and discuss x type of desk research

Answer 3

Question 4

Describe the costs and benefits to an organisation of having a varied product portfolio

Answer 4

This comes up almost every year

Question 5

Explain the impact on profits of products at different stages in the product life cycle

Answer 5

Question 6

Describe the prcing strategies which can be used by a retailer (1 of 2)

Answer 6

Question 7

Describe the prcing strategies which can be used by a retailer (2 of 2)

Answer 7

Question 8

Discuss the factors an organisation might consider before selecting a channel of distribution

Answer 8

Question 9

Describe the role of pubilc relations (PR) in an organisation

Answer 9

Question 10

Describe the SALES PROMOTIONS which could be used when launching a new product.

Answer 10

Question 11

Describe the difference between Out of the Pipeline promotions & Into the pipeline promotions

Answer 11

OUT OF THE PIPELINE promotions is where retailers offer consumers sales promotions (e.g. BOGOF)

INTO THE PIPELINE promotions is where the manufacturer will give promotions to other wholesalers or retailers (e.g. offer retailer ‘sale or return’ arrangement)