Market Structure and Business Components Flashcards
What is a greenhouse?
structure covered with translucent/transparent material designed to capture solar radiation for plant growth.
Purpose of a greenhouse?
to grow plants during a time of year or in a geographic location where (when) they would not normally grow in nature.
Define floriculture
the art/scienceof growing and utilizing aesthetically valuable plants.
Define forcing.
creating environmental conditions within a greenhouse that are super-optimal for plant growth.
Where are greenhouses typically found?
“Developed” countries with climatic growth/availability limitations, highly developed transportation systems, and abundant inexpensive energy supplies.
Types of retail businesses?
- Retail florists
- Retail greenhouse
- Retail garden center
- Mass-market retailer
Retail florists
purchases flowers/containers from wholesale growers to sel to the public.
primary business is cut flower arrangements
Retail greenhouse
grows/sells directly to the public from greenhouse facilities.
usually family owned/operated
Retail garden center
offers wide range of products/services (i.e., plants, containers, potting mix, chemicals, etc…).
typically do not grow their own plants
Mass-market retailer
“big box” … modest price / quality / service
Types of wholesale businesses?
- Wholesale grower
- Wholesale propagator
- Consignment wholesaler
- Cooperatives
Wholesale grower
grows crops for sale to retail outlets
receieves propagated material/seed, grows through one or more production stages to finish, packs/ships
Wholesale propagator
propagates large numbers of plants for sale to wholesale growers
maintains genetic lines and “clean” stock.
Consignment wholesaler
“middleman” between wholesale propagators and wholesale growers.
receives, unpacks, conditions, repacks, reships
Cooperatives
buys finished products for sale to retail markets
common in Europe, not in US
