Market sizing vocabulary Flashcards

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1
Q

to get squeezed

A

diminuer, subir les contrecoups

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2
Q

a savvy segmentation

A

une segmentation pertinente

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3
Q

to be keen to

A

être désireux de

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4
Q

to downplay

A

minimiser

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5
Q

This was no mean feat

A

le résultat fut remarquable

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6
Q

a fall-out

A

une retombée

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7
Q

to revamp

A

réorganiser, revoir

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8
Q

to come down hard on

A

sévir durement contre

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9
Q

to throw down the gauntlet to rivals

A

jeter le gant, défier ses concurrents

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10
Q

beefed-up

A

renforcé, musclé

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11
Q

to eke out

A

maintenir, pérennisé

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12
Q

bespoke

A

sur-mesure

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13
Q

incumbent

A

titulaire, opérateur

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14
Q

entranched

A

enraciné

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15
Q

far-fetched

A

irréaliste, farfelu

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16
Q

to unleash

A

dôper, déchainer

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17
Q

ubiquitous

A

omniprésent

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18
Q

Likewise

A

de même

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19
Q

changeover

A

changement, alternance

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20
Q

write-offs

A

amortissement

21
Q

to offset

A

compenser, contrebalencer

22
Q

proffer

A

offrir

23
Q

floundering

A

chancelant

24
Q

devilishly

A

diablement, incroyablement

25
Q

to retool

A

réorganiser

26
Q

to stall

A

caler, paralyser

27
Q

acutely

A

profondément, extrêmement

28
Q

to fine-tune

A

affiner

29
Q

low-end segment

A

segment bas de gamme

30
Q

sputtering

A

bafouiller

31
Q

To impede

A

entraver, gêner

32
Q

knee-jerk reaction

A

réaction viscérale, impulsive

33
Q

unwavering

A

inébranlable

34
Q

mere

A

simple

35
Q

inroad

A

une percée

36
Q

logistical bottlenecks

A

problèmes de logistique

37
Q

untapped

A

inexploité

38
Q

undertake

A

entreprendre, assumer

39
Q

Institutional Voids

A

vide institutionnel

40
Q

gauge

A

mesurer, jauger, évaluer

41
Q

upward

A

à la hausse, vers le haut

42
Q

horrendous

A

horrible

43
Q

infuriating

A

infuriating

44
Q

meddling

A

ingérence

45
Q

to contemplate

A

envisager

46
Q

social embeddedness

A

enracinement, intégration social(e)

47
Q

offset

A

compenser

48
Q

turnaround

A

redressement