Market Share Dashboard Flashcards
What is 1P sales data?
Sold and shipped by Amazon, purchased from manufacturer of record
What is 2P sales data?
Sold by Amazon, fulfilled by 2nd party or disctirbutor
What is 3P sales data?
Marketplace seller ownwed inventory with full control over price, stock, logistics
What are Top Movers?
Items with the biggest performacne shift, either negaitve or positive
What are Top Performers?
Top performers for the selected filters & performance for the period
What are the two views of sales and share performance?
Accrued, periodic
Which view is siloed sales data based on the graph’s period intervals?
Period
Which view shows each sales period added to the next?
Accrued
How do you see calculations for a time period?
Hover mouse over the graph, click to freeze the view
How do you view data in tabular form broken out by period?
click “options”
How do you calculate conversion?
Traffic/sales = conversion
Are Sales and Share period or accrued calculations?
Period
How do you view a trendline?
click “show trends”
Which view shows periodic or accrued view of own sales and share performance?
My business
Which view shows a broader view of sales and share, including competitive data?
Market View
Is competitive data actual or predicted?
Predicted
What views can you toggle between at the bottom of charts in Market View?
Accrued or Periodic
Which view allows you to analyze the health of a client through the following metrics: Traffic, Conversion, Product, Operations
Scorecard
How do you access the export builder?
Click “get data”
Where do you schedule reports?
Through “options” in the bottom right hand corner of the report.
What must you do to ensure a scheduled report is delivered?
Save the filter
For security purposes, what must all recipients do to recieived a report?
Have a registered log in in the Market Share platform
Who is a competitor of Edge Market Share?
Jungle Scout or Profitera
What tool harvests classificaiton and title from PDP?
POLR
Who do you contact if something is misclassified?
help@ascentialedge.com
Who dictates product hierarchy? Who helps set it up?
The client dictates product hierarchy, Customer Ops helps set it up.
Where does the data that populates My Business come from?
Vendor Central
Where does the data that populates Market View come from?
Algorhithm
What are sales dirvers?
Sales, conversion, traffic
What does conversion over 70% indicate?
It’s probably Subscribe and Save
What might cause significantly increased traffic?
Promotion activity
Increase in traffic usually correlates with an increase in what?
Sales
What format is data exported in?
CSV
What Excel function are Market Share Filters similar to?
Pivot tables
What is the maximum weeks displayed before graphs convert to months?
13
How long is the lag for data processing?
One week
What are the intervals you can schedule email extract reports for?
Weekly, monthly (daily is on roadmap for Q4)
What button do you use to toggle units?
Metric
How do you switch between Top Performers and Top Movers?
Click “view by” at the bottom of the graph
How do you view data beyond what is displayed in the table?
You must export the data
What tool powers the Scorecard?
Looker
Where might an item that was promoed in the previous week show up?
The Top Movers list
What might you recommend for items with lowest traffic and highest conversion?
Promo
Where is promo information harvested from?
Today’s Deals page, promotional verbiage on the page (clip this coupon, lightening deals)
How many reviews generally improve conversion and traffic?
25
What is the name of Amazon’s paid review service?
Amazon Vine
Which product area depends on Subscribe and Save to sell before expiriation?
Consumables
What does RepOOS% show?
% of shoppers who went to a PDP and recieved an out of stock message
What does PDP stand for?
Product detail page
What would cause an item to drop in search rank?
Being out of stock
What tool do you use to obtain the DSID?
ToolboxAPI
Do you use SSO to access Vendor Central?
No, each client has a unique account.
Teach a client to…
fish
Every client will have a unique ___ to reference their data in Market Share.
Client ID
What must you be connected to to access the LegacyUI Subdomain?
VPN
Where are Client IDs found?
LegacyUI
What does DSID stand for?
Data Source ID
True of false: every client has a single DSID
False, some have multiple
After running a query in ToolboxAPI, where do you look to find the requested info?
JSON response
Where are the Vendor Central username and passwords stored, and what number references them?
Toolbox API. DSID.
What should you do to avoid cache and cookie conflicts in Vendor Central?
Use an Incognito browser
How do you verify authorized access in Vendor Central?
Inputing the OTP found in a ToolboxAPI query
What does OTP stand for?
One Time Password
