Market Segmenting, Targeting, and Positioning

Question 1

Market segmentation

Answer 1

The process of breaking down all consumers into groups of potential buyers with similar characteristics

Question 2

Targeting Marketing/Differentiated marketing

Answer 2

Choosing select groups of people to sell to

Question 3

Mass Marketing/Undifferentiated marketing

Answer 3

Selling the same product to all consumers

Question 4

One-to-one Marketing

Answer 4

Forming close, personal relationships with customers and giving them exactly what they want