Market Segmentation Flashcards
1
Q
R
A
Rack
2
Q
D
A
Discount
3
Q
Y
A
Long Stay
4
Q
G
A
Corporate Regular
5
Q
P
A
Corporate Preferred
6
Q
L
A
Corporate Negotiated
7
Q
E
A
Corporate Preferred & Negotiated
8
Q
M
A
Government Individual
9
Q
B
A
Business Product
10
Q
J
A
Package Weekend
11
Q
S
A
Package Seasonal
12
Q
K
A
Wholesale
13
Q
V
A
IHG employee
14
Q
C
A
Corporate meeting
15
Q
I
A
Incentive
16
Q
A
A
Association Meeting
17
Q
F
A
Trade Fair
18
Q
Q
A
Government Group
19
Q
T
A
Tour series
20
Q
U
A
Leisure Group
21
Q
O
A
Airline
22
Q
N
A
Complimentary
23
Q
H
A
House Use
24
Q
Z
A
Catering
