Market Segmentation Flashcards

1
Q

R

A

Rack

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2
Q

D

A

Discount

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3
Q

Y

A

Long Stay

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4
Q

G

A

Corporate Regular

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5
Q

P

A

Corporate Preferred

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6
Q

L

A

Corporate Negotiated

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7
Q

E

A

Corporate Preferred & Negotiated

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8
Q

M

A

Government Individual

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9
Q

B

A

Business Product

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10
Q

J

A

Package Weekend

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11
Q

S

A

Package Seasonal

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12
Q

K

A

Wholesale

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13
Q

V

A

IHG employee

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14
Q

C

A

Corporate meeting

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15
Q

I

A

Incentive

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16
Q

A

A

Association Meeting

17
Q

F

A

Trade Fair

18
Q

Q

A

Government Group

19
Q

T

A

Tour series

20
Q

U

A

Leisure Group

21
Q

O

A

Airline

22
Q

N

A

Complimentary

23
Q

H

A

House Use

24
Q

Z

A

Catering