Market Segmentation Flashcards
1
Q
US population
A
320 million (distribution is even over 80 years, so 10 years has 40 million people and each year has 4 million)
2
Q
American life expectancy
A
80 years
3
Q
NYC population
A
9 million (metro population is 20 million)
4
Q
US households
A
100 million
5
Q
Persons per household
A
2.5 to 3 (pick whatever is easier with the numbers)
6
Q
GDP
A
15T
7
Q
Average HH income
A
$50K
8
Q
GDP per capita
A
$50K
9
Q
Los Angeles population
A
4 million (13 million in metro area)
10
Q
Chicago
A
2.5 million (10 million metro area)
11
Q
Average “other” city
A
500 k (0.5 million) and 3-6 million in the metro area
