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Enterprise & Marketing Concepts > Market Segmentation > Flashcards

Market Segmentation Flashcards

1
Q

What are the 6 types of Market Segmentation?

A

Gender
Age
Occupation
Location
Lifestyle
Income

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1
Q

What is Market Segmentation?

A

Dividing the market into separate consumer groups to target their wants/needs

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Enterprise & Marketing Concepts (6 decks)

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