Market Research

Question 1

What are the main aspects of marketing research that raise ethical questions?

Answer 1

1. What information is to be gathered?

2. How is it to be gathered?

Question 2

What are the two most important considerations when conducting market research?

Answer 2

1- Respect people’s freedom is not to invade upon them either physically or mentally in areas entitled to protection.

2- Marketing researchers should not simply seek any information that would further a particular marketing project since their aim is not to promote that project.

Question 3

What is the aim of marketing?

Answer 3

to determine whether conditions would permit or

undermine a particular project. Your aim should be as objective as possible.

Question 4

What is needed from the person before conducting market research?

Answer 4

Informed consent

Question 5

What are the two types of market research?

Answer 5

covert and

overt research.

Question 6

What are the 3 conditions that marketers should consider before conducting research?

Answer 6

Marketers should consider the entry, examination, and exit conditions.