Market Research Flashcards
1
Q
What are the types of market research
A
Primary
Secondary
2
Q
Why does market research need to be reliable
A
So it can be useful, ad the products are based on market research
3
Q
What are the 4 types of marketing mix
A
Product price place promotion
4
Q
Example of a three marker on marketing mix
A
Customers are satisfied which leads to more sales therefore less time to break even
5
Q
Why market research it might be biased
A
They are more likely to ask friends and family which means not finding a broader range of people therefore make wrong decisions and not meeting customer needs
6
Q
How does social media meet market research
A
There is access to more people means that more information to analyse and a better representation as have bigger sample
