Market Research Flashcards
1
Q
Product Orientation
A
When the product is the most important factor when providing products for a market. E.G. IPhone.
2
Q
Market Orientation
A
When the customer is the most important factor when providing products for the market. E.G. Customize.
3
Q
Primary Research
A
First hand data collected. E.G. Questionnaire.
4
Q
Secondary Research
A
Second hand data (already exists). E.G. Annual Reports.
5
Q
Quantitative Data
A
Quantity Data that can create statistics.
6
Q
Qualitative Data
A
Data which gives an opinion rather then statistics.
7
Q
Market Segmentation
A
A whole market divided into sections called segments.
