Market Research Flashcards
1
Q
Entrepreneur
A
the person who takes the initiative and risk to set up a business with the hope of making a profit. Example: Mark Zuckerburg
2
Q
Brainstorming
A
this
involves writing a list of new
ideas and rejecting the ones
that won’t work and
following the
ones that do.
3
Q
Intrapreneurship
A
this
involves employees inside a business coming up with a suggestion to improve the
busines
4
Q
Competitors
A
this involves copying a
product that already exists. Be careful of
copyright and.patents.
5
Q
Important substitution
A
a product that is
currently imported is now made in
Irel
6
Q
Market research
A
the gathering,
recording and analysis of
information about consumer opinion to
help the business make
informed decisions.