Market Research Flashcards

1
Q

Entrepreneur

A

the person who takes the initiative and risk to set up a business with the hope of making a profit. Example: Mark Zuckerburg

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2
Q

Brainstorming

A

this
involves writing a list of new
ideas and rejecting the ones
that won’t work and
following the
ones that do.

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3
Q

Intrapreneurship

A

this
involves employees inside a business coming up with a suggestion to improve the
busines

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4
Q

Competitors

A

this involves copying a
product that already exists. Be careful of
copyright and.patents.

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5
Q

Important substitution

A

a product that is
currently imported is now made in
Irel

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6
Q

Market research

A

the gathering,
recording and analysis of
information about consumer opinion to
help the business make
informed decisions.

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