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1.2 > Market Research: > Flashcards

Market Research: Flashcards

1
Q

What should you market research?

A

Customers Demand
Competition
Target Market

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2
Q

What are the two types of research?

A

Qualitative Research
Quantitative Research

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3
Q

What is qualitative research?

A

Gathering information about peoples views and opinions on your business or product, such as a customer writing a review

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4
Q

What is quantitative research?

A

Factual information that can be recorded easily, such as the amount of stars in a review.

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1.2 (5 decks)

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