Market Research Flashcards
1
Q
types of market research
A
- desk
- field
2
Q
methods of market research (8)
A
- internet research
- surveys- online, face to face, tel, post
- focus groups
- previous sales figures
- news papers and magazines
- government reports
- personal interviews
- taste tests
3
Q
market research benefits
A
- if doing a personal interview you can actually see the person and body language can be read
- if doing an online survey it will compile the results for you so it’s saving time
- if doing a focus group the group can bounce ideas off each other and clarify any issues
