Market Research Flashcards
Database
An organised collection of data stored electronically with instant access, sorting and searching facilities
Market orientation
An approach to business which places the needs of consumers at the centre of the decision making process
Market research
The collection, presentation, and analysis of information relating to the marketing and consumption of goods and services
Market segment
Part of a whole market where a particular customer group has similar characteristics
Primary research
The gathering of ‘new’ information which does not already exist
Product orientation
An approach to business which places the emphasis upon the production process and the product itself
Qualitative research
The collection of data about attitudes beliefs and intentions
Quantitative research
The collection of data that can be quantified
Secondary research
The collection of data that already in existence
Socio economic groups
Division of people according to social class
