Market Integration

Question 1

happens when a firm gains control of other firms performing similar marketing functions at the same level in the marketing sequence

Answer 1

Horizontal integration

Question 2

happens when one company owns the operations and products from one stage to the other along the supply chain.

Answer 2

Vertical integration

Question 3

a means by which the exchange of goods and services takes place as a result of buyers and sellers being in contact with one another, either directly or through mediating agents or institutions.

Answer 3

MARKET

Question 4

a process by which economies are being more
interdependent and interconnected in terms of commodity
flows including externalities and spillover of impacts

Answer 4

MARKET INTEGRATION

Question 5

3 TYPES OF MARKET INTEGRATION

Answer 5

1. HORIZONTAL INTEGRATION
2. VERTICAL INTEGRATION
3. CONGLOMERATE INTEGRATION

Question 6

Coca-Cola Acquiring Juice Brands.

Answer 6

Horizontal Integration

Question 7

2 types of VERTICAL INTEGRATION

Answer 7

Forward integration- direct distribution of its products.

Backward integration- company buys another company that supplies the products or services needed for production.

Question 8

is where two businesses in different industries merge.

Answer 8

CONGLOMERATION

Question 9

Private institutions that produce or manufacture goods, products and services for a more expanded market

Answer 9

Global corporations