Market Identification

Question 1

Grouping the market into “segments” so that each segment will be homogenous

Answer 1

Market Segmentation

Question 2

Refers to the division of a market with a fairly homogenous description

Answer 2

Segmentation

Question 3

A set of customers with fairly homogenous descriptions that the company has selected to serve

Answer 3

Target Market

Question 4

5 types of Segmentation Marketing Strategies

Answer 4

1. Individual/ One-on-One Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Mass/Undifferentiated Marketing
5. Positioning

Question 5

This type of segmentation marketing strategy uses only one marketing strategy. It targets a single, specialized segment within the overall market.

Answer 5

Concentrated

Question 6

This type of segmentation marketing strategy offers products that are tailored to each segments specific needs and preferences

Answer 6

Differentiated

Question 7

A type of segmentation marketing strategy treats the entire market as a single segment and develops a single marketing mix to reach all cutomers.

Answer 7

Mass/Undifferentiated Marketing

Question 8

“Pang-masa”, available to anyone

Answer 8

Mass/ Undifferentiated Marketing

Question 9

A type of segmentation marketing strategy wherein the communication of the relevance and differentiation of a brand to the target market

Answer 9

Positioning