Market Environment

Question 1

Components and features of the market environment

Answer 1

Industry environment. immidiatly outside the microe environment.
Consists of consumers, suppliers, competitors, regulators, unions, intermediaries and non-governmental organisations
Has impact and is challenginh for managers to deal with.

Question 2

Market environment(Opportunities and threats

Answer 2

No control over the opportunities and threats in the environments
Opportunities are good and threats not=)

Question 3

Effect of Threats in the market(Bank Interest)

Answer 3

If interest goes up - consumers spend less money
Investors invest less into the business
A competitor releases a product at a better price
sales will deacres

Question 4

effect of opportunities in market(Bank Interest)

Answer 4

interest goes down consumers spend more money
investors are more willing to invest
Business can increase pruduction as there is more demand
Product sales go up

Question 5

Intermediaries

Answer 5

people who link the micro and market environment together